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LookFirst.net Privacy Policy

LookFirst.net has adopted a set of information management guidelines, which serve as the basis for our customer and advertiser relationships. These guidelines disclose the privacy policies for our Web site. These guidelines have been developed with the recognition that Internet technologies are rapidly evolving, and that underlying business models are still not established. Accordingly, guidelines are subject to change. Any such changes will be posted on this page.

LookFirst.net is not responsible for the content or the privacy policies of Web sites to which it may link.


What information does LookFirst.net gather and/or track about you?

Registration. When you register to use services from LookFirst.net, we require that you supply your full name, e-mail address, and demographic information (for example, your age, sex, and the city in which you work). Customers who register must agree to the Terms and Conditions of Use for use of the relevant service and/or the LookFirst.net Web site.

Similarly, when you register to receive services on LookFirst.net during a free preview period or .....-day trial period, LookFirst.net requires that you supply your full name, street address, telephone number, e-mail address, and a unique subscriber ID. Customers who register must agree to the Terms and Conditions of Use for use of the relevant service and/or the LookFirst.net Web site.

Premium Services. Many of LookFirst.net's premium services use an order form for you to subscribe to the premium content on the site and/or to receive our free e-mail newsletter. We collect a customer's contact information and, in some cases, credit card information to bill the subscriber for these optional services.

Anonymous Information. LookFirst.net may also gather anonymous information, which may be used by LookFirst.net or shared with third parties. This is information which does not personally identify you, but which may be helpful for marketing purposes or for improving the services we offer. Generally this information is collected through "traffic data" and may entail the use of "cookies," "IP addresses," or other numeric codes used to identify a computer.

Cookies. LookFirst.net employs cookies to recognize you and your access privileges on the Web site, as well as to track site usage. Subscribers who do not accept cookies from the domain (e.g. "LookFirst.net") cannot access most areas of LookFirst.net's Web site.

IP Addresses. LookFirst.net also logs IP addresses for systems administration and troubleshooting purposes. (Your IP address indicates the location of your computer on the Internet). We do not log IP addresses to track your session, nor do we link IP addresses to anything personally identifiable.

Credit Card Information. If you use a credit card to pay for a LookFirst.net subscription, we will continue to charge your account for the length of the subscription term or until you cancel. If you give us credit card information for any other purpose or to pay for any other type of purchase, it will be used one time only to fulfill one order, and LookFirst.net will not store your credit card information.


What does LookFirst.net do with the information it gathers and/or tracks?

Statistical Analysis and Banner Advertising. .LookFirst.net may perform statistical analyses of user behavior in order to measure interest in the various areas of our site (for product development purposes) and to inform advertisers as to how many consumers have seen or "clicked" their advertising banners. LookFirst.net also uses demographic information to allow advertising banners on our Web site to be targeted, in aggregate, to the readers for whom they are most pertinent. This means that readers see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. In this statistical analysis and banner advertisement targeting, we will disclose information to third parties only in aggregate form. Personal information about you as an individual subscriber or registrant will not be provided to any third party, except when we have your permission or under special circumstances, as described in our Terms and Conditions of Use.

E-Mail. Using the e-mail addresses provided at registration, LookFirst.net periodically sends promotional e-mail to its subscribers about services offered by LookFirst.net and its advertisers.LookFirst.net may contact you regarding account status, changes to the subscriber agreement, and to confirm registration.

Occasionally, LookFirst.net shares data collected about subscribers with other units within the LookFirst.net group of companies or third parties whose products or services we feel may be of interest to you. Many of our subscribers find these mail or e-mail promotions valuable, whether they are shopping for merchandise, taking advantage of a special offer or purchasing unique services. If you prefer not to receive promotional materials from companies outside the LookFirst.net group of companies, please see the "Opting Out" provision below.

Data Security. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic, and managerial procedures to protect the information we collect online, including security for credit card submissions. Detailed information about security for credit card submissions is available from http://merchant.53.com.

With whom does LookFirst.net share the information it gathers and/or tracks?

LookFirst.net shares the information it gathers, in aggregate form, with advertisers and other partners. We do not release personal information about you as an individual to third parties, except when we have your permission or under special circumstances, as described in our Terms and Conditions of Use. LookFirst.net will provide you all of your personal information provided at registration upon request. This information will only be sent to the e-mail address on file for the subscriber ID associated with it.

Discussion Groups. LookFirst.net's Web Site may offer a variety of discussion groups, chat areas, bulletin boards, and message boards (collectively, boards). These boards are freely accessible to anyone. These guidelines do not cover the transfer of information in this context. Any information you disclose when posting a message in a board becomes public. Moreover, users who post messages in a board make their e-mail addresses available to others, which could result in unsolicited e-mail from other users or third parties. You should always be careful when distributing your personal information in this manner.

If you choose to participate or post messages in LookFirst.net's boards, we will collect such information about you as you choose to disclose. If you send LookFirst.net personal correspondence to LookFirst.net about your activities or postings on LookFirst.net's Web site, LookFirst.net may collect such information in a file specific to you.

The boards may be used only for noncommercial purposes. You may not post any material concerning promotion, advertising or solicitation for goods or services. From time to time the boards may be monitored by LookFirst.net in order to maintain professional decorum and to prevent prohibited uses of the boards.LookFirst.net reserves the right to remove any material, message or discussion thread that is, in the sole judgment of LookFirst.net, inappropriate. For more information about the boards, please review our Terms and Conditions of Use or contact LookFirst.net by e-mail.

A Special Note About Children.

Children are not eligible to use LookFirst.net's services, and we ask that minors not submit any personal information to us. If you are a minor, you may use this service only in conjunction with a parent or guardian.

Opting Out, Corrections and Cancellations.

Upon request, LookFirst.net will: (a) remove you and your personal information from our database, thereby canceling your registration; (b) correct personal information that you state is erroneous; or (c) permit you to "opt out" of further e-mail contact (except notification of major changes to the service) while still allowing access to the site. To request a correction or cancellation, please contact our Office Manager at info@lookfirst.net.

 
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